The strategic choice of the Brescia-based company MECCANICA PI.ERRE of developing, by means of partnerships with other leading aluminium die casting companies, the technical and sales presence in fast-growing markets in America and in the Far East
by Mario Conserva
More than 75% of the production and revenues of MECCANICA Pi.Erre (MPR), particulary specialized in trim tools and presses for die casting cells, is sold on markets abroad, in Europe and beyond, to manufacturers of aluminium and magnesium components, especially the foundries of important Tier 1 and Tier 2 OEM suppliers.
Over the years MPR, having consolidated its presence in the whole of Europe, including the interesting emerging Eastern countries, successfully concentrated its focus on more distant markets, especially USA; China and Mexico, choosing to operate directly through its own internal technical and sales structures.
These three large markets are today an important challenge, which the company is tackling with precise penetration strategies and with important investments even in consideration of the fact that in these territories manufacturing industries, especially the automotive sector, have developed considerably.
According to statements made by the management of the Brescia-based company, the results obtained in a short while during this important process of sales globalization have a very relevant outreach and allow to envisage interesting growth opportunities for the near future. So much so, that MPR involved in the whole operation as direct partners two other Italian companies, each one a leader in its specialization, belonging to the die casting and HPDC segments; in this way the offer on the market becomes more complete and more interesting, characterized by complementary products which make up a highly structured and competitive package for the final client, a unique offer in its kind, rich in a thorough know-how developed by a system of companies capable of guaranteeing over 30 years of experience in this segment.